Core Values

Our Core Values

HUNGRY hʌŋ.ɡri

WE FIGHT FOR EVERY INCH.

We are nimble warriors who never, ever give up, as the inches are everywhere. We are dependable & deliver on our commitments. We are about the future & add value through superior technological solutions that are relentlessly reliable. We are ethical & act with integrity in all of our dealings, – always! We always make our work fun, no matter what

BRUTALLY HONEST ɒn.ɪst

WE SHOW RADICAL CANDOUR

We strive to be a great place to work by allowing all opinions to shine. We are always caring & honest in our dealings with everyone. We provide constructive feed-forward using only facts & not emotions. Our arguments encompass the good & the difficult (Good-Bad-Good!). We speak-up and don’t allow the poor performance of others to let the team down. We demonstrate the leadership we want shown to us. WE MAKE WORK FUN (as we spend 80% of waking hours here

INNOVATIVE in-uh-vey-tiv

WE ARE INNOVATIVE & THEREFORE FEARLESS.

We constantly analyse our markets & develop nimble, innovative solutions that are relentlessly reliable and idiot proof, which address the key pain areas of our customers in a refreshing new way . We work in 90 day cycles to develop, test and industrialise our ideas. We are a learning organisation & encourage making new mistakes. We learn from our mistakes and try no to make the same mistake twice. We reward those who push the boundaries of their (and our) comfort zones. We always make our work fun, no matter what!

DESERVING dɪˈzɜː.vɪŋ

WE ALWAYS DESERVE OUR PROFITS & SECURE OUR CASH.
People are the purpose, but profit & cash are the means. We never cheat to make a profit. We work with ethics & integrity in all that we do. We present nimble, technically superior & innovative solutions that are relentlessly reliable to ensure we always deserve a profit. We measure our cost correctly & ensure that margins cover not just costs, but our welfare. We measure our risks & only offer commercial terms that protect our cash-flows. We make every deal count. Every sale! Every time! Every day! We always spend less than we earn. Then, we have fun, no matter what.

BE a part of ADOR

Our Core Purpose - helping people get home safe

A Supportive Work Culture For Everyones

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